High Noon lifestyle guards

They are not trained to save lives, but they do treat every cooler refill operation with above-average urgency. And what sells alcohol to young adults better than attentive oiled-up hunks running on the beach?

OOH + Social

:06s

Agency PREACHER

Director Josh Soskin

Photographer Ethan Gulley

CDs Justin Ralph + Ignasi Tudela

ACDs Chris Vandersall + Elliot Eliash

Copywriter Syd Solis

Art Director Will McLeod